Working Together

Shin Hye's outfit on LFW day 2. Such a fashionable angel!

Being a blogger at LFW this season: 

1. A girl attending to the 'blogger queue' types in muchlovesera dot blogspot dot com (without slash) and tells me in the most matter-of-fact tone that my blog doesn't exist. After a flurry of failed 'slash' jokes the blog finally loads on the laptop and she scrubs her touchpad down the first page, skimming through posts that took 5 hours to put together. Then she nods, says 'Yeah… I like it' and asks for my statistics. I get a Blogger Pass.
2. The security man at the BFC tent thumbs my pass and frowns. 'Yes, you may run in and get a few,' he says, 'but the Vitamin Water bottles aren't just for anybody, you know'. Later I present my ticket for a show, sponsored by Vitamin Water–he waves me in nonchalantly.
3. My ticket request is denied, the PR doesn't seem to remember telling me how much they liked my 6-hour-design post of their previous season catwalk. I then receive a mass mail with a standing e-ticket the day before the show.

I'm grateful for the opportunity to experience wonderful design so up-close, and be a part of the 'magical' scene, but if this is the kind of attitude I should be expecting every season I'd rather be home sharing an amazing cafe I found the other day or five ways to wear the pair of heels that I otherwise would've shredded my foot in doing strangers favours of free publicity. Thank you Shin Hye for helping with the rest of the photos that day :)

Much love, Sera