Current Lovely: Neil Barrett F/W '12

photos via Acid Coke

Today's inspiration. Summer is finally here. But I don't really get into summer's clothes collections. The F/W always has the cool items of the year. Summer is more like a wild passion to show off more skins--at least, that's in my opinion.

Much love, Sera

More Review of LFW SS2012!

Here are 15 shots from the streets during the LFW SS2012 last month just given by my bestfriend office partner, Park when I just sat down at my work-station–Am I displaying exemplar editorial skills by condensing hundreds and hundreds of shots from the five days of LFW into a neat 15? If you'd like to think like so I won't stop you, shucks, with that rate I might as well have solved world hunger and written a book on DIY Feed the World with sachet of condensed milk attached as gift.

I'm late as always, but I do hope you guys will enjoy these as much as I do!

Much love, Sera

Some Shots of The NYFW

Okay I know it's been late since NYFW ends. But I was sent lots of photos from the fashion week and can't hold myself not to post some of my favourite fashion stuffs. So this post is like a highlight post. I won't post all of them, just some. Anyway, these photos aren't officially published on our web and I shouldn't post this :$ But whatever, I know you guys can hold the secret, no? ;) Pictures are belong to Elena Moscovitz, my new manager in Medugalion.

What do you think? Don't all of those shoes are sooo outstanding?? Colour blocks is sure this year's most wearable trends. And I'm sure gonna droll over for more colourful fashion stuffs after this.

Much love, Sera

Working Together

Shin Hye's outfit on LFW day 2. Such a fashionable angel!

Being a blogger at LFW this season: 

1. A girl attending to the 'blogger queue' types in muchlovesera dot blogspot dot com (without slash) and tells me in the most matter-of-fact tone that my blog doesn't exist. After a flurry of failed 'slash' jokes the blog finally loads on the laptop and she scrubs her touchpad down the first page, skimming through posts that took 5 hours to put together. Then she nods, says 'Yeah… I like it' and asks for my statistics. I get a Blogger Pass.
2. The security man at the BFC tent thumbs my pass and frowns. 'Yes, you may run in and get a few,' he says, 'but the Vitamin Water bottles aren't just for anybody, you know'. Later I present my ticket for a show, sponsored by Vitamin Water–he waves me in nonchalantly.
3. My ticket request is denied, the PR doesn't seem to remember telling me how much they liked my 6-hour-design post of their previous season catwalk. I then receive a mass mail with a standing e-ticket the day before the show.

I'm grateful for the opportunity to experience wonderful design so up-close, and be a part of the 'magical' scene, but if this is the kind of attitude I should be expecting every season I'd rather be home sharing an amazing cafe I found the other day or five ways to wear the pair of heels that I otherwise would've shredded my foot in doing strangers favours of free publicity. Thank you Shin Hye for helping with the rest of the photos that day :)

Much love, Sera

A Unique View

Topshop Unique show, London Fashion Week at the Old Waterloo Terminal 18/09/11

The other day, Craig mentioned that it’d be amazing to be invisible as a streetstyle photographer, of course at which point I looked around because I could swear there’s no one there… He’s pretty good at it though, well, except when he wears the brightest yellow rain poncho – that’s how he gets shots of models running, away from him le obviously. I digress. These shots at Topshop Unique may seem that I either was 1) squatting straight bang in the centre of the catwalk, or 2) was invisible. Fact is, Topshop came up with the most unique seating arrangement for bloggers – 3 rows of seats flanking the narrow entrance of the catwalk – we were basically on the catwalk. (Check here) It’s genius though, and so generous, because so far I’ve been seeing nothing but backwardsness when it comes to blogger-treatment this Fashion Week, including an embarassing 30-minutes of queuing at a special bloggers’ line at Somerset Houes waiting for some stranger to pull up my blog on her screen and judge it simply by its looks before determining worthy of accreditation. Topshop seems to get it when it comes to bloggers – arranging essentially two photographer’s pits at each end of the catwalk and letting the rest enjoy the show without worrying about being punched by a telephoto lens. Unique SS12 was all about Cleopatra in urban London, stippled with gold accents, lots of activewear fabric yet carrying the smouldering Egyptian goddess theme throughout. I personally adored it, looking forward to fun pattern/texture layering come SS12!

Much love, Sera